The power of packaging design

Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer.

Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then that pack has got to work hard.
Packaging’s role is threefold:
          To sell the product
          To protect the product
           To facilitate the use of the product

Illustrator: Belle Mellor
Title of work: Ogopogos
Brief: Images of people pretending to be The Ogopogo, a Canadian mythical beast, to be printed on a Wine bottle.

Below is an interview with Belle Mellor


http://lizstration.posterous.com/interview-belle-mellor


and her personal site :


http://www.bellemellor.com/index.htm