Tuesday

The role of illustrators

Below is an article by Adrian Shaughnessy. It discusses the current relationship between illustration and graphic design.

"Many who lament the so-called decline of Illustration don't want to accept that our industry (for lack of a better term) is changing.

Clients are looking for more then just someone to illustrate something they can't do themselves. They are looking for a strategic creative partner that can come into a project and add unique ideas above and beyond their own. Offering more then mere illustration they also bring a solid approach to design along with it. I've seen this in my own business, when agencies hire me to execute on design projects knowing they'll get an illustrative approach. So much so I refer to myself as an 'Illustrative Designer' now. Both disciplines are so much a part of my creative process it would be counter productive to isolate one at the expense of the other. Good design improves illustration and a solid ability to draw and illustrate will always improve design.

Too many illustrators have remained in the exact state they have always been in, refusing to adapt, or push themselves to accept change and thus they never grow in their creative pursuits. This won't increase their value in the eyes of potential clients but will reduce their chances at getting work as time keep moving on and design continues to change."

from http://observatory.designobserver.com/entry.html?entry=4857

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